HUM’s newest addition to the beauty supplement line will reinvent your afternoon routine. Meet Raw Beauty, our new green superfood powder. digestive enzymes, and 3.5-billion probiotics. The best part? Mint, cocoa, and low-glycemic index coconut sugar deliver a delicious tasting green superfood with only 25 calories. Think mint chocolate chip ice cream without the guilt!
The Raw Beauty StoryRaw Beauty was inspired by the desire to solve the afternoon energy slump and replace the sugary snacks and unhealthy choices that tend to follow. However, to develop a powder for our line of beauty supplements in capsule form, we were entering uncharted territory. HUM co-founder Walter Faulstroh shares the story of how Raw Beauty was born and how it evolved into the ultimate beauty snack.
A Snacking ProblemTo begin, we asked 10,000 of our consumers about one major challenge they all seemed to struggle with when it came to looking and feeling their best: snacking. We discovered that by 2:55 p.m., most were reaching lows in energy and productivity. As a result, they opted for unhealthy snacks that were more convenient than their healthy alternatives. We wanted to change that. We believe strongly that rather than telling our consumers what not to do, we should offer a viable alternative. So the journey began with one simple question: How can we make a super healthy snack that not only lifts your energy, but also benefits your beauty? Given our team of leading nutritionists and world-class researchers, we looked at the latest research to narrow down our list of superfoods.
The IngredientsOut of 100 superfoods, we ended up selecting 39 that had the most extensive research support (many of which can be found on this list of trending ingredients for 2016). It includes a combination of green superfoods and antioxidant-rich fruits, vegetables, and plants. Key players include moringa, stress-busting and energizing adaptogens like rhodiola rosea, probiotics, digestive enzymes, and soluble and non-soluble fiber.
Raw, Organic Green SuperfoodsOrganic chlorella, organic spirulina, wheatgrass, barley juice, and alfalfa-grass juice help nourish and cleanse from the inside out. These organic greens are rich in minerals and nutrients that alkalize the body and detoxify the blood, liver, and digestive system.
AdaptogensRaw Beauty combines a unique blend of the herbs licorice, American ginseng, ashwagandha root, eleuthera, rhodiola rosea, and astragalus. These adaptogenic herbs help protect against environmental stressors and strengthen our body’s response to stress. They help you keep you calm while also supporting radiant skin.
FiberThis fiber blend includes both soluble and insoluble fiber from organic flaxseed powder, inulin, and apple pectin. The fiber blend helps to normalize and maintain bowel health, lower cholesterol levels, and help you feel fuller longer.
Fruits & VegetablesRaw Beauty helps you meet your daily recommended serving of fruits and vegetables. It’s packed with organic broccoli, organic blueberries, spinach, organic kale, organic carrots, beetroot, and ginger root. The colorful blend of essential nutrients from these fruits and veggies is loaded with vitamins and minerals for overall health and well being.
Antioxidant Beauty BlendMeet our skin-nourishing beauty blend: alkalized cocoa, organic acai, organic goji, moringa, grapeseed, and matcha green tea. Rich in antioxidants, this blend helps slow the aging process, boost immunity, relieve stress, and reduce inflammation to leave your skin softer, hydrated and more radiant.
Digestive-Enzyme BlendRaw Beauty blends digestive enzymes that break down different nutrients. Hemicellulase, amylase, protease 4.5, xylanase, cellulase AN, protease 6.0, lipase, pectinase and glucoamylase are each optimized to break down distinct nutrients including protein, carbs, fat, fiber, and milk sugar. They help your body absorb vital nutrients and break down foods to reduce bloating and support a healthy weight.
3.5-Billion Probiotic BlendThis probiotic blend includes the strains lactobacillus rhamnosus, bifidobacterium bifido, and acidophilus. A whopping 3.5-billion healthy bacteria balance the digestive ecosystem to help regulate digestion, remove toxins, and support clear healthy skin.
A Tasty TestAfter narrowing our superfoods down, one key challenge remained. Since the goal was to design an alternative to the sugary and unhealthy snacks that bring us momentary happiness, we had to find a way to make our green powder taste like a treat. We found that most green powders on the market delivered a healthy taste almost akin to fish tank. That’s largely thanks to the great wellness benefits of algae like chlorella and spirulina, also in our formula. Given our researchers’ expertise in antioxidant-rich cocoa, we gave our powder a chocolatey boost. The result was a taste-test success, but we still thought there was something missing. For a refreshing final touch, we added some mint, which is great for digestion. It was then that we knew we’d found our flavor. In order to keep the product all natural, we opted for a combination of organic coconut sugar and organic stevia, the total serving only two grams of sugar and 25 calories. We knew we had the formula down when our consumer tests confirmed that 97 percent loved the refreshing mint-chocolate chip taste. These tests also found that 97 percent of consumers reported an increase in productivity, 89 percent avoided unhealthy snacks, 76 percent saw improved skin tone after one month, 81 percent reported improved digestion, and 70 percent lost weight by replacing their unhealthy snacking with Raw Beauty.
Finding the right nameDuring this process, we also had to find the right name to explain our energizing beauty product. Just as the formula evolved over the year, so did what we called it in a fun game of Change the Name. Initially, we planned to call it Green is the New Black, given the richness of green superfoods and for a fun play on pop culture. However, when we added the chocolate, the powder was more brown than green, and we were forced back to the drawing board. The next name that gained office-wide momentum was Glamergy (a combination of glam and energy). However, the name didn’t do all the supportive research justice. Just a few weeks prior to production, Athena, HUM’s Head of Education, was describing all the beauty benefits that came with our green superfood formula. Then the name Raw Beauty was happily chosen in accordance with the natural, beauty-from-within results. In the final stage, we tested Raw Beauty in all sorts of drinks to find just the right balance. We tried it in water, juice, milk and almond milk, protein shakes, and green smoothies. Other than avoiding citrus juices like orange juice, each new combination was even more delicious than the last.
How To UseRaw Beauty was designed to start your morning off with a kick or to give you an afternoon energy boost. Simply mix one scoop into eight ounces of water, milk, your favorite smoothie, or non-citrus juice. Mix or shake until the powder dissolves, and help yourself to a glass of Raw Beauty!
January 12, 2016
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