Beauty starts from within - that is the driving force behind HUM and all of our products. This is why we take the science behind our products so seriously. Our first priority when developing a new formula is to look at the research that exists on how nutrients affect our bodies and how the ingredients we use can impact the wealth of beauty and health issues we aim to address.
During our R&D process, we collaborate with Registered Dietitians — the best Nutritionists in the field who have gone through intensive certification processes and many years of experience — as well as researchers at top universities. Together, we identify the micro-nutrients your body needs and the natural ingredients that can provide them.
With the support of clinical studies, double-blind trials and experiential research, the ingredients in our formulas are rigorously selected. To ensure the greatest personal benefit with the least environmental impact, all of our ingredients are sustainably sourced, gluten-free, and GMO-free (meaning we avoid ingredients that have been genetically modified and artificially manipulated.) As often as possible, we make our vitamins vegetarian and vegan friendly, and in cases where there is a lack of a plant based alternative, we work actively with our suppliers on developing one.
To see references to the case studies, clinical trials, and substantial science behind the ingredients in our formulas, review the Science section on any product page.