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Naturally
Scientific

Formulated with Clinically- Proven Nutrients

Quality absorbable nutrients come from nature. Real results stem from nutrients that have been standardized and validated in double-blind, placebo-controlled, randomized studies.

  • Bioavailable actives extracted from nature
  • Standardized to clinically-proven amounts

Quality absorbable nutrients come from nature. Real results stem from nutrients that have been standardized and validated in double-blind, placebo-controlled, randomized studies. Our formulas combine both, using the exact amounts of standardized extracts that were proven in clinical trials.

Hyaluronic Acid

Improves skin condition by increasing the moisture content

  • 61 Participants
  • Placebo Controlled
  • 6 Weeks
View Study
found in
Glow Sweet Glow™
Learn More

Rhodiola Rosea

Increases mental performance, concentration, and decreases stress

  • 60 Participants
  • Placebo Controlled
  • 28 Days
View Study
found in
Big Chill®
Learn More

Vitex

Strengthens safety and significant efficacy for all aspects of the clinical picture of PMS

  • 170 Participants
  • Placebo Controlled
  • 3 Months
View Study
found in
Moody Bird®
Learn More

New to clinical research and studies?

As with anything, there are different levels of quality when it comes to clinical trials. The gold standard is double-blind, randomized, placebo-controlled, where participants are divided into groups by chance and either receive a treatment (for example, a standardized plant extract) or a placebo.

The researcher administering the substance does not know whether the participant receives the real thing or the placebo, which helps prevent unintentional tip-offs and bias. At the end of the study the results for the two groups are compared. Our mind is very powerful, recipients of placebos often experience results, aka the placebo effect. If the group that received the real treatment shows statistically significantly different results to the placebo group, a study can be deemed as having an effect.

Our mind is very powerful, recipients of placebos often experience results, aka the placebo effect. If the group that received the real treatment shows statistically significantly different results to the placebo group, a study can be deemed as having an effect.

Validated by in-house research

In addition to formulating with clinically-proven nutrients, we also conduct additional studies to validate efficacy of final formulas:

  • Daily Cleanse

    Less Breakouts

    82% of participants reported, after 60 days of taking DAILY CLEANSE®

  • Mighty Night

    Improvement in Sleep

    96% of participants reported, after 60 days of taking MIGHTY NIGHT™

  • Skin Squad Pre+Probiotic

    Improved Non-cystic Acne

    88% of participants reported, after 60 days of taking SKIN SQUAD™

  • Arctic Repair

    Greater Skin Smoothness

    90% of participants reported, after 3 months of taking ARCTIC REPAIR™

Obsessed with Quality

We source with great care and test every ingredient meticulously to ensure that our supplements are pure, potent, and effective. Your health is our number one priority.

Furthermore, we screen our suppliers for sustainable practices, to ensure that what is good for you is also good for the planet and communities.

Made in USA and Canada

Expert-Driven Personalization

We partnered with leading university researchers of nutrition to develop the HUM quiz, which allows us to understand which nutrients will benefit you the most.
For formulas, we collaborate with experts including dermatologists, registered dietitian nutritionists, sleep researchers and physicians amongst others.
We partnered with leading university researchers of nutrition to develop the HUM quiz, which allows us to understand which nutrients will benefit you the most. For formulas, we collaborate with experts including dermatologists, registered dietitian nutritionists, sleep researchers and physicians amongst others. Combining science with human expertise, we also give each customer access to a personal registered dietitian nutritionist for free.
Meet Our Nutritionists
Combining science with human expertise, we also give each customer access to a personal registered dietitian nutritionist for free.
Meet Our Nutritionists