HUM’s expertise is beauty from within. But, dare I say, we also know how to throw a great party. We celebrated October 2019’s Mighty Night to fête the first-ever overnight cell renewal supplement that works while you sleep. Team HUM hosted two kickoff events from coast to coast, which were as fun as they were informative. Here are the highlights.
Inside the Mighty Night Launch Events
Setting the sceneLuxury mattress and bedding company Hästens was kind enough to host both our NYC and LA events. This partnership was only natural, as we’d already test-driven their super plush mattress before. Trust, it’s very much akin to catching zzZz’s on a cloud. And speaking of, visitors indulged in whimsical photo moments on our Mighty Night dream cloud upon entering both storefronts.
Bedtime Snacks + NightcapsGuests noshed on an array of blue and purple plant-based dishes, sweet treats, and bespoke cocktails. Chef Julia catered the NYC event, offering up a delicious oatmeal bake and macadamia veggie dip we couldn’t get enough of. Meanwhile, Taste of Pace catered and tended bar for the LA event. We especially loved their galactic sugar cookies. Finally, the standout ingredient in our Nightcap Mule was butterfly pea flower tea, which perfectly fit in with the blue and indigo dreamscape.
The Science Behind Mighty NightTo kick things off, our CEO, Walter, welcomed guests and explained our team’s passion behind Mighty Night. Then HUM Nutritionist Alex Caspero, MA, RD, taught guests all about the science behind Mighty Night in NYC, while our Director of Education, Sarah Greenfield, RD, did so in LA. They delved into its ingredient profile, highlighted studies behind its clean and clinically proven nutrients, and shared results from consumer research.
The Sleep Doctor™Perhaps the most fascinating component of both Mighty Night launch events was the presentation by Michael Breus, PhD, aka the Sleep Doctor. He artfully illuminated the science of sleep, debunked common myths (pro tip: you don’t really need to clock in eight hours of shut-eye per night), and answered pressing questions from our guests. Dr. Breus’s charisma and enthusiasm for forging better sleep habits was contagious. We all left better informed and equipped with pro hacks for smarter sleep.
Dreamy ActivitiesAs if a tailored menu, educational talks, and socializing weren’t enough, the Mighty Night launch events had ongoing wellness activations throughout the evening. Sound baths by Matisse Williams (NYC) and Erika Othen (LA) set the mood for positively dreamy and relaxing vibes. Vogue contributor Alice Bell gave astrology readings in NYC, while Angie Banicki performed tarot readings in LA. Next, guests were able to blend their favorite essential oils at our DIY pillow spray station for take-home bedtime aromatherapy. Last but not least, attendees left with a silk eye mask, monogrammed robe, the Sleep Doctor’s The Power of When, and of course, a bottle of Mighty Night—the perfect goodie bag for ultimate beauty sleep.
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