Counter Cravings™
helps reduce cravings + boost metabolism*
A caffeine-free blend of chromium, seaweed extract + L-theanine to naturally support blood sugar balance for reduced cravings and boosted metabolism
What it does
- Supports healthy weight management
- Helps maintain healthy blood sugar levels already within normal levels
- Boosts metabolism
COUNTER CRAVINGS
In a nutritionist-supervised study of 19 participants with a weight loss goal of 10-30 pounds and took Counter Cravings™ for 60 days and received HUM's Healthy Habits Guide,
84% experienced a reduction in body fat percentage*
74% experienced a reduction in weight*
44% total improvement in measure of self-control around eating*
*Results may vary
Supports healthy weight management
113 adults were randomized to either take 600cg daily of chromium or a placebo. There was a significant reduction in carbohydrate craving and appetite after 8 weeks in the chromium group compared to placebo. [1]
A clinical study evaluated 42 overweight women for 8 weeks who either took 1000mcg chromium daily or a placebo. The chromium group had decreased hunger levels, fat cravings and reduced food intake with an average reduction of 374 calories daily (25%) compared to a placebo (8%). [2]
30 overweight and obese adults took 250mg 10% Coleus forskohlii extract twice daily for 12 weeks and were advised to follow a reduced calorie diet. There were significant reductions in waist and hip circumference and improvement in blood sugar metabolism, compared to a placebo. [3]
A randomized clinical trial evaluated 30 overweight and obese men who took 250mg of 10% forsoklin extract twice a day had a decrease in overall body fat percentage and fat mass compared to placebo. [4]
23 overweight females were randomized to take 250mg 10% Coleus forskohlii extract twice daily for 12 weeks. Those who took Coleus forskohlii did not gain weight compared to placebo group that did gain weight. [5]
Overweight adults were randomized to take 1 or 3mg fucoxanthin daily or a placebo. 3mg of fucoxanthin daily reduced body weight, BMI, and visceral fat and 1mg per day showed decreases in total body fat mass and waist circumference compared to the placebo. [6]
Helps maintain healthy blood sugar levels already within normal levels
30 overweight and obese adults took 250mg 10% Coleus forskohlii extract twice daily for 12 weeks and were advised to follow a reduced calorie diet. There were significant reductions in waist and hip circumference and improvement in blood sugar metabolism, compared to a placebo.[3]
Chromium, in Counter Cravings, helps regulate insulin in the body to support healthy blood sugar levels. A review of studies supplementing chromium to people with and without diabetes found that 200mcg/day of chromium helps balance already healthy blood sugar levels in people without diabetes. [7]
Boosts metabolism
30 overweight and obese adults took 250mg 10% Coleus forskohlii extract twice daily for 12 weeks and were advised to follow a reduced calorie diet. There were significant reductions in waist and hip circumference and improvement in blood sugar metabolism, compared to a placebo. [3]
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Docherty JP, et al. J Psychiatr Pract. 2005;11(5):302-314
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Anton SD, et al. Diabetes Technol Ther. 2008;10(5):405-412
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Loftus HL, et al. Nutrients. 2015;7(11):9508-9522
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Godard MP, et al. Obes Res. 2005;13(8):1335-1343
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Henderson S, et al. J Int Soc Sports Nutr. 2005;2(2):54-62
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Hitoe S, et al. J. funct. food health dis. 2017;7(4):246.
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Loftus HL, et al. Nutrients. 2015;7(11):9508-9522
How it works
- Chromax® chromium helps curb cravings + boost metabolism
- Green tea derived L-theanine helps naturally increase relaxation
- Seaweed extract fucoxanthin supports healthy body weight
How to take
- Take 1 capsule twice a day with food
84% experienced a reduction in body fat percentage**

We formulate with clinically proven nutrients and source with great care. Every ingredient is meticulously tested to ensure that all of our supplements are pure, potent and effective.
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Verified Clean Ingredients
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Clinically Tested Actives
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Triple Tested & 3rd Party Validated for Purity & Quality
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Formulated by RD Nutritionists
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Free of The Tricky 12
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No Artificial Colors, Sweeteners, Flavors & Preservatives
What's Inside

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Chromax® chromium dosed at 1,000 mcg helps reduce cravings and boost metabolism*
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Derived from the Coleus forskohlii plant, this active has been shown to support healthy body weight*
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This marine carotenoid derived from a seaweed extract has been shown to support a healthy BMI*
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Derived from green tea leaves, this amino acid has been shown to increase relaxation and boost mood*
Reviews
FAQs
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How does Counter Cravings™ work?
Counter Cravings™ uses a blend of Chromax Chromium®, amino acid L-theanine, a seaweed extract containing fucoxanthin and Coleus forskohlii extract to naturally support healthy blood sugar levels. It has been shown in clinical studies to reduce cravings.
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Does Counter Cravings™ contain dairy or gluten?
Nope, it’s dairy and gluten free.
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Can I take Counter Cravings™ every day?
Yes! It’s designed to be taken daily and you can expect results in 4–6 weeks.
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Is Counter Cravings™ made in an FDA-approved facility?
All of our products are made in facilities that are certified to follow GMPs (Good Manufacturing Processes), required by the FDA. This means our manufacturers have specific quality standards to ensure every product has the right identity, purity, strength and composition. -
Is Counter Cravings™ vegan?
Yes, Counter Cravings™ is vegan and it is certified by Vegan Action. -
Is Counter Cravings™ gluten-free?
Yes! All HUM products are gluten-free and tested to ensure gluten isn’t present at levels greater than 20ppm, which is the regulatory criteria for “gluten-free” set by the FDA. -
Is Counter Cravings™ non-GMO?
Yes! All HUM products are non-GMO.
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