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Available at HUM & Sephora
$10 off your first order
Free shipping on orders over $50

Counter Cravings™

helps reduce cravings + boost metabolism*

A caffeine-free blend of chromium, seaweed extract + L-theanine to naturally support balanced blood sugar for reduced cravings and boosted metabolism

60 vegan capsules · 30 days
Save up to 50% on your first order at checkout

What it does

  • Supports healthy weight management
  • Helps maintain healthy blood sugar levels already within normal levels
  • Boosts metabolism

How it works

  • Chromax® chromium helps curb cravings + boost metabolism
  • Green tea derived L-theanine helps naturally increase relaxation
  • Seaweed extract fucoxanthin supports healthy body weight

How to take

  • Take 1 capsule, twice a day, with your two main meals

84% experienced a reduction in body fat percentage**

We formulate with clinically proven nutrients and source with great care. Every ingredient is meticulously tested to ensure that all of our supplements are pure, potent and effective.

  • Non-GMO

  • Triple tested for purity

  • Gluten-free

  • No artificial sweeteners or colors

  • Verified by independent labs for potency

What's Inside

  1. Chromium

    Chromax® chromium dosed at 1,000 mcg helps reduce cravings and boost metabolism*

  2. Forskolin

    Derived from the Coleus forskohlii plant, this active has been shown to support healthy body weight*



  • How does Counter Cravings™ work?

    Counter Cravings™ uses a blend of Chromax Chromium®, amino acid L-theanine, a seaweed extract containing fucoxanthin and Coleus forskohlii extract to naturally support healthy blood sugar levels. It has been shown in clinical studies to reduce cravings.

  • Does Counter Cravings™ contain dairy or gluten?

    Nope, it’s dairy and gluten free.

  • Can I take Counter Cravings™ every day?

    Yes! It’s designed to be taken daily and you can expect results in 4–6 weeks.

  • Is Counter Cravings™ made in an FDA-approved facility?

    All of our products are made in facilities that are certified to follow GMPs (Good Manufacturing Processes), required by the FDA. This means our manufacturers have specific quality standards to ensure every product has the right identity, purity, strength and composition.
  • Is Counter Cravings™ vegan?

    Yes, Counter Cravings™ is vegan and it is certified by Vegan Action.
  • Is Counter Cravings™ gluten-free?

    Yes! All HUM products are gluten-free and tested to ensure gluten isn’t present at levels greater than 20ppm, which is the regulatory criteria for “gluten-free” set by the FDA.
  • Is Counter Cravings™ non-GMO?

    Yes! All HUM products are non-GMO.

Only at HUM

  • Save 25% or more

    with plans + bundles

  • Earn rewards

    get points with every order

  • Free samples

    your choice with every order

  • Free RD access

    1:1 expert advice

  • Early access

    first look at new products

  • Refer + earn

    up to 200 points per friend

*Receive 25% off on all orders placed. A minimum of three orders must be placed to maintain discounts. You have the ability to change your shipment at any time, if you cancel before the minimum three orders are processed you will be charged for the amount of any plan savings accrued up until that point.